The way people buy has fundamentally changed. Today’s customer is constantly connected via their mobile device, is plugged into social networks, and does their own research to solve their problems.
Therefore, it is no surprise to find that customers are almost 60 percent down a sales cycle before they actually make contact with the company that they are researching. Your customer relationship management (CRM) system should enable your people to excel in this new world. CRM systems built for a traditional sales cycle are outdated—they are static and not able to help you in a dynamic way. And that is why, with Microsoft Dynamics CRM 2013, we are creating something entirely new.
Microsoft Dynamics CRM 2013