Microsoft Dynamics CRM 2011 - Media Organizations

Media Organizations

Microsoft Dynamics CRM helps media companies become more successful by better serving the needs of their audiences and partners. With a Microsoft Dynamics CRM solution, you can:

• Profile audiences more effectively and provide clients with consistent, high-quality service.
• Develop deeper relationships with advertisers and track complex interactions with content licensees and content providers.
• Rapidly develop media, content, and business applications using the xRM framework.

Advertising

Improve your service quality and build deep, long-lasting relationships with your clients with Microsoft Dynamics CRM. Become more competitive with access to a history of client interactions, flexible workflows, and a Web deployment option.

• Ensure consistency in client interactions, and craft highly collaborative work environments for account teams.
• Gain greater insights into your client’s advertising needs to deliver better, more customized offerings.
• Create greater efficiencies across your account teams by using Microsoft Dynamics CRM with Microsoft Office SharePoint Server.
• Speed up repetitive processes, such as service requests and order confirmations, and respond quickly to unforeseen demands.
• Gain more time with clients by automating administrative tasks.
• Get employees quickly up to speed on CRM with a familiar user interface and native integration with Microsoft Office Outlook.

Broadcasting

With Microsoft Dynamics CRM, broadcasters can streamline processes to support the ad sales process, capture audience requests and call-ins, deliver better service, and efficiently manage relationships with advertisers, audiences, content licensees, and content providers.

• Tailor service to specific customer needs with a 360-degree view of the customer.
• Maximize upselling and cross-selling across formats and channels.
• Support cross-channel advertising campaigns.
• Negotiate rates and placements more effectively.
• Profile and target your audience better by using actual customer data.
• Efficiently manage interactions with authors, spokespeople, and others to avoid duplicating efforts.
• Create a profile of each content provider and make provider contacts available for activities such as a “call for content.”
• Track and share information about interactions with content providers.

Publishing

Publishers can tap the power of Microsoft Dynamics CRM to automate processes, make ad sales easier, and effectively manage relationships with advertisers, audiences, content licensees, and content providers.

• Deliver better service through a 360-degree view of customers and their needs.
• Maximize upselling and cross-selling across formats and channels.
• Improve your ability to negotiate with distributors.
• Handle consumer inquiries more efficiently.
• Profile and target audiences better by using actual customer data.
• Prepare for and track the typically complex interactions with content licensees.
• Manage interactions with authors, spokespeople, and others more efficiently.
• Create a profile of each content provider and make content provider contacts available for such activities as a “call for content.”
• Track and share information about interactions with content providers.

Studios/Post-Production

Improve your service quality and achieve deep, long-lasting relationships with your clients with Microsoft Dynamics CRM. Become more competitive with a history of client interactions, flexible workflows, a Web deployment option, and interoperability with your existing Microsoft software.

• Deliver consistent, high-quality service in all your client interactions.
• Achieve deeper insights to provide service that is targeted to specific client needs.
• Get even more value by using Microsoft Dynamics CRM with Microsoft Office SharePoint Server to provide an intranet or a self-service portal for your clients.
• Speed up repetitive processes, such as service requests and order confirmations, and respond quickly to unforeseen demands.
• Gain more time with clients by automating processes to reduce administrative tasks.
• Take advantage of the familiar user interface and interoperability with Microsoft Office Outlook to speed adoption of Microsoft Dynamics CRM and quickly see results.